An interview with Matt Cutts, a software engineer for Google, was recently released onto youtube. Though the interview talks about the best way to promote hotels online, there is some good information here.
www.youtube.com/watch?v=oaKBU3EuTCs - part 1.
www.youtube.com/watch?v=meo3kUZuhCY - part 2.
www.youtube.com/watch?v=meo3kUZuhCY - part 2.
They began the interview by asking Cutts what initiatives a small company should take to gain exposure.
He responded with “Content is King” implying that in order to build a reputable, credible and easily found site, you must have content!
They shortly after began discussing how getting a website up is an essential and integral part of developing a client base. Everyone uses the internet, and if you want to increase your exposure, a website is one of the easiest and best ways to do so. Next, after getting a site up, is getting a blog up, Cutts says. Blogs allow you to gather relevant back-links for your site earning you a higher page rank in Google’s index. When it comes to naming your site, avoid multiple domains, (i.e. Plurals, misspellings, etc. etc.) keep it simple or people will get confused and forget the domain name.
Near the end of the interview Cutts was asked what part of developing a successful site is most important. Is it the research, content, design, or marketing?
Well if you do everything properly they will all flow together nicely. Research comes first, you want your articles to be well informed, and stuffed with valuable information that users will find useful. If your site is a good source of information, then people will tell their friends and before you know it you’ll have a successful website. Once the research and content aspect is done, work on promoting your site through a blog, or through other highly credible, highly relevant sites. Links for sites that are related to yours are very valuable.
The interview ended shortly after but not before providing us with some great info. Be sure to check it out!
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